Tuesday, April 14, 2020
Adidas CEO Was Once Fired for Having a Bad Attitude. Heres How He Recovered
Adidas CEO Was Once Fired for Having a Bad Attitude. Hereâs How He Recovered Kasper Rørsted landed his dream job a year ago as of CEO Adidas Group. To get there however, Rørsted had to learn from his careerâs worst setback: Getting fired from Hewlett-Packard back in 2004. âI was 42 years old and I was responsible for 40,000 employees. I had a [very successful] career up until that point. It was a giant failure,â Rørsted said in an interview with Swedish magazine Di Weekend. What got him fired was his âbad attitude,â the Danish executive says. Rørsted had joined HP when the tech giant had acquired Compaq â" his previous employer â" but ultimately struggled to adapt to a very different company culture. âAll my numbers were great, and therefore I thought I could act however I wanted to. But I couldnât.â From that failure, he eventually gained his careerâs most important lesson: To have a more humble approach with regards to organizational change. âIt undoubtedly made me a better leader,â the 55-year old told Di Weekend. In his next job, as CEO of consumer good giant Henkel, Rørsted says this lesson helped him ride out the 2008 financial crisis and ensuing layoffs. âYou can always change a company, but you need to do it from the inside and in a constructive way. When I later enacted enormous changes at Henkel, I did it in a less confrontative way.â Kasper Rørsted also opened up about his priorities with Adidas: to quadruple e-commerce revenues by 2020, challenge Nike in the United States, and get more women to join the companyâs male-dominated management team. To make those changes happen, Rørsted will surely draw from his most painful lesson. This article originally appeared in Business Insider.
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